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Author Archives: David Baker

Tebow’s Name Ignites War Between Nike and Reebok

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March 30, 2012  |  IP Updates  |   David Baker

According to Homer, Helen of Troy’s beauty was so great that it led to her abduction by Greek warrior Paris which then sparked a backlash from the other Greek states and the whole Trojan War thing. Now, thousands of years after the Greeks used the Trojan Horse ruse to sack Troy and recover Helen, Tim Tebow’s larger-than-life personality and name have sparked a similar war between the titans of professional posts apparel, Nike and Reebok.

For anyone who doesn’t follow the NFL or American professional football, Tim Tebow is the wannabe wunderkind who played quarterback for national-title winning Florida University before gaining even more notoriety playing the same position for the NFL’s Denver Broncos. Tebow is outspoken in crediting his creator (God, not his parents) for his (ahem) “talent” and he has had very brief, checkered playing time in the NFL marked by very erratic performances. Loved by some, hated by others, and fascinating to many, Tebow was traded from the Broncos to the New York Jets when veteran quarterback Peyton Manning unexpectedly found himself on the market and agreed to a multi-million dollar deal with Denver.

So, how did this lead to war between Nike and Reebok? Well, Reebok has been the official provider of team uniforms and sports apparel to the NFL for many years, but the NFL recently negotiated a new contract with rival Nike that was set to go into effect April 1, thereby bumping Reebok from very lucrative sales. Not to be outdone, Reebok took advantage of the timing and released Jets jerseys emblazoned with Tebow’s name after the trade was announced and before the Nike-NFL contract went into effect.

Nike was not amused and so, last week, Nike, Inc. filed a lawsuit against Reebok International Ltd. (a subsidiary of the Adidas Group) alleging that Reebok used Tebow’s name on Jets apparel without express permission from Nike or Tebow’s consent. Of course, the lawsuit seeks unspecified monetary damages and states that demand for Tebow Jets gear was abnormally high during the short sales window before Nike took over. It also alleges that the unauthorized Reebok jerseys will compromise the sale of authorized Nike jerseys in the future.

While it’s doubtful any cities will be razed or that Tebow will carried back to Denver on a chariot, it should be an interesting case to watch unfold.

Avoiding the End of Times
Protecting Your Intellectual Property Before a Key Employee Leaves

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January 17, 2012  |  Blog  |   David Baker

Intellectual property (or “IP”) is the lifeblood of most businesses and the departure of a key employee, on good terms or bad, can stress even the best IP protection protocols. Key employees often have unlimited access to confidential company information and trade secrets, including client and prospect lists, parts and pricing lists, business protocols and procedures, and other proprietary information.  Ideally, preparation for the departure of key employees should begin long before they leave.

1. Listen! When an employee expresses dissatisfaction with his job, listen carefully.  Employees who are unhappy at work often will talk to co-workers and sometimes even upper management about their plans for the future.  Often times, these comments take the form of seemingly simple griping but other times there are nuggets of truth which reveal actual plans which may include the possibility of opening a competing business. 

2. Know your IP.  The first step in protecting IP is to know IP exists and what is most important to your business.  Any organization that does not know what information is most important to it cannot construct or implement proper safeguards. 

3. Implement reasonable security measures. Some of the most obvious preventive measures can be the most effective.  Locks on doors, encrypted passwords on computers and limited handling of confidential hardcopies are easy, cost-effective steps to take to protect the integrity of IP.  A good IT professional can establish and enforce protocols that will monitor the use of information, routinely store and back up information, and limit any destructive intent by a departing employee.

4. Don’t be fooled by ethical obligations.  Most industries follow ethical standards to protect sensitive client information such as credit card numbers, the identity of minors, etc.  However, those standards offer no protection to the unwary business and sometimes as even the most trusted employees succumb to temptations.

5. Know exactly what information your employees can access.  Even at the highest management level, someone must know what everyone in the organization can access through computers and other data collection systems.  This simple information allows management to control that access and evaluate attacks against its integrity.

6. Document as much as possible.  It is relatively unusual for a disgruntled employee to destroy or take vast quantities of sensitive data or information. However, there are almost always behaviors that begin to appear when an employee is expecting to leave. These signs should be documented and reported to management so that they can take appropriate action quickly.

7. At termination, lock down all access.  While obvious, it is important to change passwords and keys to locks, as well as seek the return of cell phones, laptops, pass cards, and parking permits, etc.  Cancellation of all memberships in industry organizations should be done as soon as possible. Soon-to-be former employees should not be allowed access to computer systems or hard copies of files.

8. Damage control.  Following termination, it is important to contact clients to inform them about the transition and to make it as seamless and painless as possible.  Revisions to the company website, updates to profiles such as LinkedIn or Facebook, and press releases to local and industry publications should also be considered. 

There is no magic wand to wave to prevent a key employee from abusing their access to IP.  However, a business with proper checks and balances can minimize any detrimental effect from the departure of a key employee.  The end of an employment relationship does not have to be the “end of times.”

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